Welcome to the Author Revolution Podcast, Episode 20.

Have you ever gotten to an anticipated book launch and felt a little disappointed when it was all over? Maybe you didn’t get the sales you had hoped, or the buzz around the book wasn’t stellar…

About This Podcast:

As an international bestselling author, indie author coach, and president of the Lakes Area Writers Alliance, there is nothing better than writing, reading, publishing – or talking about all of the above. I’ve been in the indie author space since 2010, but in the world of books and publishing for much longer. So, when I say that the industry and publishing world has changed, I don’t say it lightly.

However, my hope for you through listening to this podcast is that you find actionable tips and tricks that will help you on your indie author journey. Self-publishing is not for the faint of heart, my friend, but I can tell you – you don’t have to do it alone. I’ll be right here, cheering you on every step of the way.

This podcast is going to take you behind the scenes of all aspects of writing, publishing, and marketing your novels. We’ll dive into a lot of strategies that are new – maybe some you’ve never even heard of. And I’ll even be giving you a behind the scenes look as I attempt to do the very thing I will be teaching the most this year – rapid releasing a series.

What we cover in this episode:

In today’s podcast episode, we’re talking about the best way to evaluate your book launch and how to get over disappointment when things don’t go according to plan.

If you are looking for the questions we discuss in this episode, you can get them here:

1. How many books sold on preorder?
2. How many books sold on launch day?
3. How many books sold on launch week?
4. How many books sold during launch month?
5. If you’re in KU, what were the page reads?
6. How much money was put into advertising the launch?
7. What was the overall return on investment (ROI) on the advertising dollars spent
8. What went well?
9. What could be improved for next time?